介绍
A brand is without question one of the most valuable assets of an organization. 我们的大学也不例外. Our brand states who we are; what we offer; why we are a better choice than our competitors; and why we are the best choice for a particular audience
Carson-Newman大学’s logo is the foundation of our visual and brand identity.
The official university logo is the Nested C-N. It must be present on all internal and external communications from the university. It provides instant recognition and connects all activities back to Carson-Newman. The logo may not be altered in any way and must be used as a prominent graphic element on all print and digital platforms. Our University name DOES include a hyphen, which must be used in any of the following variations:
- Carson-Newman大学
- Carson-Newman
- C-N
*Please DO NOT use the following abbreviations under any circumstance: CNU, C-NU or CN
There are several versions of the logo for various applications and design needs.
Only the Office of 市场营销 and 通信 may create logo files. 各大学系, 部门, or office may request a custom logo that falls within pre-established guidelines. If you need a logo created, please contact 市场营销 and 通信.
全球最大的博彩平台的校徽
The primary university logo is a nod to our heritage and legacy.
Carson-Newman can trace the Nested C-N concept back to 1916. A version has been used in every decade since. The logo combines multiple elements- the Nested C-N, our name, and who we are. Together the icon and the wordmark uniquely identify both our tradition and our mission. It must be present on all internal and external communications. There are multiple variations to suit audience, message, and platform.
图形标记
The Nested C-N is only approved for use on apparel and promotional items. It may not be used by itself in any other application, and is reserved for use solely by the Office of 市场营销 and 通信 for design and publication
颜色的变化
The logo is available in two alternate 颜色的变化 and may not appear in any configuration than listed.
风格的变化
There are two alternate arrangements of the logo that may be used as needed.
部门标志及标识
识别特定办公室的标志, 学校, and departments on campus are available for use and come in three designs. The logo system allows for individual programs to be identified while still maintaining the brand established in the primary logo system.
社交媒体图标
图标、图像 & 阿凡达
Icons or profile photos are available to all groups with official social media accounts. Contact 市场营销 and 通信 if you would like to use the Nested C-N icon for social media. The social media icon may only be used for social media. It may not be used in print, on 商品, or other electronic medium.
商品
Please use a standard logo in an approved color configuration when designing apparel or promotional items. 您必须始终使用经批准的供应商. If you need help with a design or finding a vendor, please contact 市场营销 and 通信. Logo variations may, in certain circumstances, be approve for use by 市场营销 and 通信. Under no circumstances are logos to be changed without express, written consent.
Sometimes the only option may be a one-color print. The logo may be reproduced in one-color like this:
小贴士
注意事项
Do
- Always use the files created and provided by the Office of 市场营销 and 通信
- Always include the university logo or departmental logo in all communications
- Always adhere to space and size standards
- Always include the hyphen in the University name and/or abbreviation (Carson-Newman or C-N)
- Always contact 市场营销 and 通信 if you have questions or need help
不
- 不要使用 unapproved colors or designs.
- 不要使用 CNU, C-NU or CN
- 不要自己设计logo. 市场营销 and 通信 is here to help!
- 不要更改徽标文件. If you have trouble with a project, contact 市场营销 and 通信.
- 不要使用 more than one logo in a design.
- 不 add or subtract anything to the logo.
问题?
Contact the C-N 市场营销 and 通信 Department, which is located on the 2nd floor of Butler Hall.